You’ve probably heard a lot of talk about SEO, but you might be wondering what is SEO in marketing? If you’re interested in learning more about whether or not SEO is right for your business, keep reading.

What is SEO?

SEO is the acronym for search engine optimization. Through SEO, you focus on simultaneously increasing the quantity and quality of your website traffic and your brand exposure through organic, non-paid, search engine results.

Crucial Elements of SEO

There are many different moving pieces that makeup SEO. Here are a few of the crucial elements of SEO.


Different words and phrases that any user will use to find content online are referred to as keywords. While keywords were once the only technique that mattered in SEO, they are still very relevant today. The difference with keywords today is that they must be well-researched and selected very carefully to be effective.


The content is equally as crucial because it will be the vehicle in which you engage with your audience. Content can come in many different forms, including:

  • Web page content
  • Blogs
  • Infographics
  • Videos
  • Podcasts
  • Social media posts
  • Local listings
  • Whitepapers and e-books

Today’s content has to be a perfect blend of educational, interesting, shareable, relevant, and engaging.

Off-Page SEO

The primary technique used for off-page SEO is backlink building. Some of the best practices of backlink building today include:

  • Create shareable infographics
  • Mention influencers in content
  • Guest bloggers

The purpose of backlink building is for search engines to see the value in your site and help build authority.

Local SEO

As more people use their mobile devices to search online local SEO becomes even more crucial. Some best practices of local SEO include:

  • Location-specific pages
  • Claim directory listings
  • Google My Business
  • Google+
  • Google Maps

If you are looking for local SEO, contact GK Media for all of your online marketing needs.

Search Engine Marketing

Search engine marketing (SEM) is about any marketing efforts that are paid for. Examples of SEM include:

SEM can help your SEO strategy help you reach new and highly targeted audiences you might not have been able to get organically.

GK Media is a top-ranked Long Beach SEO Company with customized services to drive new customers to your business. Visit us online for a FREE SEO evaluation report of your website and see how we can help you improve your business!