Local SEO is the process of ranking your website for a local audience. Let’s say you’re a plumber in Orange County. You want customers in your local area, so you optimize your website to rank for local keywords. These keywords can be: “Plumber Orange County” or “Plumber Anaheim, CA” or any other city nearby area. 

The goal is to have local people find your business online. For this to happen, you need to target the people in that area. Content creation, link building, and on-site optimization play a big role in how you can target those people in your area.  

Every business is competing for a top spot in the SERPs (Search Engine Results Pages). A business that ranks on the first page of a local keyword search term will garner more traffic than a business on the second page. For example, when someone searches for an “Anaheim Plumber” they’re most likely to settle on the results from the 1st page. 
There are two types of results that are relevant to local SEO. and Google My Business results and web page results

When you enter “plumber near me” a map with a list of nearby should appear. This is the Google My Business results and it’s shown above the normal web page results. Ideally, your website will be ranked on both types of results.

As a full service digital marketing company in the Greater Southern California area, we can optimize your web presence for local searching— helping you generate targeted traffic and land new customers. Contact us today to learn more.