Pay Per Click Management
Get your ads in front of your prospects today.
Pay Per Click Advertising [PPC]
Target market your prospects by either intent [search] or interest [audience]
Pay Per Click advertising precedes Google itself and today offers a wide range of options to fit your business needs. Search targeting reaches out to prospects that are actively looking for your products or services. Audience targeting casts a net for prospects that might be interested in your products or services.
Beyond Traditional Pay Per Click
The word “Click” in PPC describes an action; other paid actions are available in online advertising.
Pay Per “Call” is a recognizable action while other actions are less obvious such as Pay Per Display.
Display Ad campaigns are categorized as “awareness” campaigns, these work well when advertising new or relatively obscure product types or services.
Search advertising is available mainly through Google and Bing while audience advertising is available mainly through Google and Facebook. One example of audience advertising is remarketing to previous website visitors. Audience groups can also be created by age, sex income levels and interests then targeted and messaged accordingly.