There’s no denying the value of social media influencers, but that can take many different forms in today’s world. With limited budgets, small businesses often can’t afford macro influencers. Instead, companies today seek marketing with hyper local social media influencers.

Here’s a closer look at hyper local influencing marketing and how it can benefit your small business.

What Is Hyper Local Influencer Marketing

Leverage local influencers in your region, state, or city to promote your brand locally through hyper local influencer marketing. Drive a brand message to your relevant market by leveraging individuals who have influence over potential buyers and orienting marketing activities.

Hyper vs. Macro Influencers

Hyper influencers can influence purchasing decisions in their area and may include:

  • Instagrammers
  • YouTubers
  • Bloggers

On the other end of the spectrum are macro influencers, who can drive awareness and visibility on a global scale and may include:

  • Models
  • Athletes
  • Celebrities

Benefits of Hyper Local Influencers

Although hyper local influencers are often overlooked by more prominent companies but are, in fact, especially helpful to local marketing efforts. Some of the benefits of working with hyper local influencers include:

  • Building your brand image in your local area
  • Attracting new customers to your local business
  • Driving engagement through branded content
  • Building your brand awareness at a local level

Contact GK Media Inc Today!

If you’re looking to learn more about marketing with hyper local social media influencers for your business, GK Media is here to help. With over 10 years of experience in the industry, GK Media is the top-rated Long Beach SEO Company with customized services to drive new customers to your business, optimizing SEO and social media marketing. Visit us online for a FREE SEO evaluation report of your website and see how we can help you improve your business!