Google My Business (GMB), formerly referred to as Google Places for Business, provides an opportunity for companies to appear in Google search results. Despite being a relatively underutilized feature, GMB can be a critical tool in SEO optimization.

In this article, we’ll take a closer look and help to identify the importance of optimizing Google My Business. But first, let’s start with the basics.

What Is a Google My Business Page?

Easily list the location of your business on Google Maps and local search results through the proper use of Google My Business. Your specific GMB page can display a wide range of critical information about your business, including:

  • Hours of operation
  • Contact information
  • Website direct links
  • Links to articles
  • Links to up and coming events

One of the best features of GMB is that it is completely free. Often, because of the lack of a price tag, it becomes undervalued. Regardless, all businesses should consider their GMB page an essential aspect of their SEO. Even for companies that do not have a physical location, you should still consider setting up your GMB page.

Benefits of Google My Business

Getting your Google My Business page setup is one of the simplest, yet most effective ways to making sure your business has an online presence. Not to mention, the cheapest – it’s completely free!

Search trends are becoming more specific to geographic locations, which means Google is doing its part to adjust its algorithms to match that. Think of any time you’ve searched something like “restaurants near me.” The top locations that appear from your Google search have been set up in Google My Business.

How to Optimize Your Google My Business

As a rule of thumb, you want to add all of the essential information about your business, providing as much detail as possible. Above all, it’s critical that your information stays up to date. Here are a few other tips on how to optimize your Google My Business Page:

  • Add an effective description
  • Add posts to your GMB profile
  • Add up to 10 photos and/or videos
  • Regularly add images
  • Collect reviews
  • Respond to reviews

Contact GK Media Inc Today!

There are a lot of moving pieces to SEO, which can make it somewhat challenging to stay on top of it all. Rather than adding learning a new craft to your already never-ending to-do list, why not have someone handle it all for you and your business?

GK Media is a top-ranked Long Beach SEO Company with customized services to drive new customers to your business, including optimizing Google My Business. Visit us online for a FREE SEO evaluation report of your website and see how we can help you improve your business!