If you want to grow your business’ online presence, you have to make sure your website is visible and accessible to your customers. That’s why performing an SEO audit is an essential part of maintaining your website’s functionality and reach. If you’ve hired an SEO agency to manage your site, it’s vital that an audit be performed to determine the quality of service you are receiving. 

What is an SEO Audit?

An SEO audit involves an in-depth review of your website and its performance across various search engines and how it engages potential and returning customers. An audit will also take into account business information reach (such as your business name and contact information), an extensive keyword analysis, content quality, security, and much more. 

How Does it Help?

Performing an SEO audit will help you identify areas of your site that work well and others that may require improvement to increase engagement. An audit is also a great way to improve your site’s performance and ranking and should be performed regularly to ensure you are getting what you pay for from your SEO agency.

Steps You Can Take

It may seem overwhelming to think of all the elements of your site you’d need to review in order to perform a successful SEO audit, but there are some steps you can take to check up on your site. Keeping basic information up to date, ensuring your website is mobile-friendly, reviewing your page loading times, and looking out for errors or broken links will all help you determine where updates need to be made. 

If you’re feeling like performing an audit may seem too daunting, GK Media offers a comprehensive website analysis, including an SEO audit, to ensure you are getting the greatest benefit from your SEO efforts. Your site will be meticulously reviewed to ensure it is fully optimized and is in excellent health. The services are customized to your business needs, so contact GK Media today to get your website analysis.