Our attention spans are shorter than ever. Studies have suggested that the sharp influx of information we consume daily is the cause. This is clear as day on social media, where the average social media user will follow hundreds, or even thousands, of accounts. If you’re marketing online, you are literally competing for room in your client’s headspace, and you’re going up against thousands of other distractions that they see on their social media feed.
This is why short videos are superior to longer videos when marketing your business on social media. When clients see your video on Facebook or Instagram, they’re not looking to invest too much time on it. Even if the client is interested in your offer or what your business has to say, you’re doing yourself a big disservice when you promote long form videos.
Social media is a fast-paced environment. Keep your videos short— under 1 minute. Preferably 45 seconds or less. There are some cases where you can keep a longer video (5 minutes+), but more often than not, you can promote your business in a concise video. A short video that’s memorable will nearly always outperform a longer video that drags on.
Social media can be tricky, and if you don’t know what you’re doing, you can easily waste time and money. GK Media can expertly manage your social media to exponentially grow your business. Contact GK Media today to learn more
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