Your primary marketing goal is to boost your physical store’s foot traffic like a local business. While there are many ways of achieving this goal, it’s essential to know how they can help you in SEO. 

It’s essential to identify the difference between national SEO and local SEO so you can know exactly which marketing techniques to use to promote your business effectively.

What Is the Difference Between National SEO and Local SEO?

Before identifying the differences between national SEO and local SEO, it’s also essential to understand the main similarity. Both national and local SEO revolves around building your search engine rankings to purchase from your business ultimately.

As you can imagine by the name of the two, the primary difference is that national SEO targets your site’s visibility on a broader level. In contrast, local SEO focuses on capturing a local audience.

While the two use similar strategies, local SEO companies have additional measures to target an audience specific to your area.

What Is National SEO?

National SEO goes by a few names, including traditional SEO, organic SEO, or just SEO. This form of SEO uses several different strategies both on and off-page to help with your ranking.

National SEO Strategies

Some of the standard national SEO strategies used include:

  • Earning backlinks
  • Streamlining your code
  • Speeding up your load time
  • Creating quality content about your business
  • Conducting keyword research
  • Targeting relevant keywords

Who Should Use National SEO?

National SEO is beneficial to any business looking to build authority in search engines. Ecommerce and tech companies are examples of companies that have done exceptionally well with national SEO utilization.

What Is Local SEO?

Local SEO focuses more attention on reaching an audience of a specified location, ideally to help build foot traffic to a physical business store.

Local SEO Strategies

Local SEO uses standard strategies of national SEO, with a few added extra elements. These elements help to focus specifically on a local audience and include:

  • Earning backlines from local websites
  • Adding business information to your website and local directories
    • NAP – name, address, and phone number
  • Creating location-specific website copy
  • Targeting local keywords
  • Earning and managing reviews from local review websites
  • Claiming and optimizing local listing site profiles
    • Example – Google My Business

Who Should Use Local SEO?

Smaller, local businesses tend to have more success with local SEO. Here are a few examples of industries that might want to try out local SEO:

  • Health or medical
  • Local consumer services
  • Legal
  • Real estate
  • Heavy equipment
  • Industrial
  • Home repair
  • Franchises

Contact GK Media Inc Today!

Although the world of SEO might seem overwhelming, don’t worry. There are options out there for you. Rather than adding learning a new craft to your already never-ending to-do list, why not have someone handle it for you?

GK Media is a top-ranked Long Beach SEO Company with customized services to drive new customers to your business. Visit us online for a FREE SEO evaluation report of your website and see how we can help you improve your business!